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Lisa of Fizzywizzywoo, Exeter, Devon
Fizzywizzyoo's Founder, Lisa

Lisa Littlechild opened the sweet shop, Fizzywizzywoo in Fore Street, Exeter, Devon in 2011. It is a real sweet lover’s delight selling over 300 types of sweeties.

The name Fizzywizzywoo came about because Lisa wanted something totally different, fun and memorable. Lisa says “It’s a fabulous business – people of all ages smile when they walk into the shop”.

Sweet Heaven in Devon

Lisa believes in delivering excellent customer service. She offers this in the shop and also with a strong social media presence on Twitter and Facebook. Taking customer service to max – she is flexible enough to be able to introduce new and different products on customer request.

Lisa began the business when she was made redundant from her previous employer. She realised then that she needed to start her own business where she might benefit from a better work/life balance, plus do something that she would really enjoy.

Jars Of Sweets Fizzywizzywoo, Exeter, Devon
Fizzywizzyoo's Range Of Sweets

Fizzywizzywoo is a sweetie world where the walls are lined in old fashioned jars. The sweets range from the retro, and the traditional to the completely delightful. Re-visit the sweets from your childhood and enjoy a taste from the past. Whether it’s sherbert fountains or ponteract cakes, Lisa will do her best to supply your favourite. There is a range of sugar free sweets and gelatin free sweets too.

All types of retro sweets are available including

  • Aniseed Balls
  • Sweet Tobacco
  • Toasted Teacakes
  • Pineapple Cubes
  • Black Jacks
  • Gobstoppers

They even have 18 different flavours of bonbons including strawberry, lemon, cola, blueberry and vimto! Something for everyone, then! Which flavour would you choose?

The shop even stocks a huge variety of imported American goods.

Hersheys, Exeter
Hershey's - An American Favourite

So whether you are away from home looking for a taste of the US, or you simply love to try something different from the traditional British treats, you will find something delightful.

American sweets include:-

  • Lucky Charms cereal
  • Twinkies
  • Mountain Dew
  • Hershey’s
  • Jolly Ranchers
  • Big Red
  • Wonka Nerds
  • Vanilla Coke
Wonka Nerds, Exeter
American Candy - Wonka Nerds

New items are being added all the time. And if you can’t find your favourite sweets – just ask Lisa and she will do her best to get them for you.

The shop also has party goodies including balloons for all occasions. Lisa offers ideas to help liven up special occasions or as gift ideas. They supply bespoke wedding favours, candy trees, sweet hampers, retro sweetie jars and gift boxes. They can make bespoke products to match colour themes for weddings and other events.

Exeter – Full of Different People

Lisa loves Exeter as it has a lovely feel to the city and has a whole varity of people including, city workers, students and others all of whom are key customers of Fizzywizzywoo. She says ‘We are the original sweet/balloon and American shop in the city and have built a good reputation.’ Members of well known local bands have frequented the shop, too! Currently most of her customers come from Exeter and the surrounding area including some who come from Plymouth

Sweet Customer Service

Lisa hopes to expand the business and remain the ‘number one’ shop that people associate with excellent customer service as well as the goods they require. She has introduced a mail order business so people beyond Exeter city can enjoy her sweets. If you can’t get to the shop – just call her up and goods can be sent to you. She may even open more stores one day although this is not a current priority.

Lisa can often also be found at local events and wedding fairs to showcase her sweets and provide gift ideas with a difference.

Fizzywizzywoo Shop In Fore Street Exeter
Fizzywizzyoo in Fore Street, Exeter

Lisa finds that her regulars just love to come and hang out in the shop, as well as buying their favourite goodies and often end up divulging their life stories. Lisa says that ‘Of course I am obliged to keep their secrets but I’ve heard everything from heart warming cancer stories, pregnancy troubles, boyfriend issues and ailments galore – so not only do I sell sweet treats, I seem to offer a sympathetic, listening ear……’

To find out more, visit their shop in Fore Street, Exeter or visit the website at

Exeter Fizzywizzywoo, logo
Fizzywizzyoo's Logo

For more information on all our goodies or if you have any questions on how we can help make a special occasion fabulous, visit the website

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